MOBILE APP WITH AUGMENTED REALITY
New media channel.
Augmented reality can unlock any product as a media channel. AR delivers product information, tutorials, and features. It can unlock promotions and user reviews to increase consideration and purchase. All of which can increase sharing and social activity.
The goal was to use Augmented Reality as a vehicle for a drinks production company to show traditional elements of the country.
5 different animated characters for the wine and cognac, portrayed on the labels begin to sign to the user.