"The Diplomat" wrote an article about our resident

"The Diplomat" wrote an article about our resident

"The Diplomat" (an international online news magazine, based in Washington) wrote about HTP resident "D Billions"!


Here are some excerpts from the article:


1..Could ‘Chicky Cha-Cha Boom-Boom’ Become Kyrgyzstan’s Soft Power Motto?


Much of what is written about soft power in Central Asia focuses on countries like Kyrgyzstan as passive recipients of Russian, Chinese, and American cultural influence. D Billions may flip the script.


2. D Billions’ original English-language channel is by far their biggest, but the group has 13 total channels with a collective 17 million subscribers. These channels translate D Billions songs into a range of languages, including Russian, Arabic, Indonesian, Spanish, and Korean, and – most recently – Kyrgyz.


3. Umetaliev knew that the Kyrgyz channel would not bring in additional income, as YouTube has not yet enabled monetization within Kyrgyzstan. Even so, it was important to the D Billions team to write and perform songs in Kyrgyz. “We are saddened by the fact that children – including my own daughter – speak either English or Russian,” Umetaliev said in an interview with High Technology Park. “If we can get every child to know at least 30 basic words in Kyrgyz, it will be a win.”


4. In March 2023, D Billions released a song called “Learning Nomad Games.” “Feel like a Nomad,” the lyrics go. “Try to be a Nomad.” Though the video is one of D Billions’ less popular uploads, it still has more than 700,000 views, constituting among the widest global reach of Kyrgyz pop culture figures.


5. The development of Kyrgyzstan’s IT sector will hopefully lead to economic growth, but it also represents possible paths for diplomacy and the expansion of the country’s soft power. South Korean officials, for example, have figured out how to transform the popularity of Korean pop culture into diplomatic leverage.


As of yet, Kyrgyzstan’s government has not articulated a soft power strategy. Instead, according to Dr. Aijan Sharshenova, Kyrgyzstan’s soft power is “a tribute to incredible individuals who hail from Kyrgyzstan and happy random accidents.” This insight applies to D Billions’ global popularity and emergence as public diplomacy figures. 


You can read the full article at the link below⬇️





High Technology Park of the Kyrgyz Republic 


Together towards global growth and sustainable IT ecosystem in Kyrgyzstan. Live in Kyrgyzstan and work with the world!